TK Daniels

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Finding your Target Market Using Yasiv

YASIV is a free online tool, and stands for “Yet Another Similar Items Visualization.” It’s a cool way to look at the connections and relative popularity between a best seller book in its category, against the other books in the same category. I’ve been using Yasiv to identify my target market in a specific niche and also uncover targeted book titles. I call these best seller books “target books.”

The more connections your book has, the more likely it will “stay afloat” and not sink like a stone. We’ve all seen this happen after our book has a KDP Select free day. It does well, but two weeks later it has sunk into oblivion. Therefore, you want to connect your book to a target book.

Finding Our Target Book

In this post I’m going to show you how to find a target book. Because understanding the concept that our target book is built on, will help us identify our target market and create a great book with that same concept. Note – KindleSpy is a great tool to use in conjunction with Yasiv

First, we’re going to go to the Amazon kindle store and click on best sellers. Then we’re going to choose a category. For this example, I’m going to choose the self-help category and look at the top three best sellers in that category. We want to find a target book that meets our requirements – these are:

  • An Amazon best seller rank 500 or less
  • A decent amount of reviews with at least a 4 star rating
  • And a price tag above $2.99

The target book I chose is called “The Life Changing Magic of Tidying Up: The Japanese art of decluttering and organizing.” This is what I found:

  • An Amazon best seller rank of #64
  • 1741 reviews with a 4.4 star average
  • A price tag of $9.86

So why do we need to know these details?

Because sometimes a book is not very well connected. It may have had a big promotional push behind it. We want to connect our book to a real target book, a book that has many connections and sales. Target books are proven best sellers. They are books people want and are willing to pay for.

Identifying Our Target Market

Our next step is to visit Yasiv.com and enter our target books ASIN number into the search box (you can also enter the book title) This will bring up a visual graph with our target book in the center and all the related books that are connected to it.

target market using yasiv

We want to find the relation between our target book and the books connected to it. What are the themes? Do the books have something in common? Two books are connected because of a common theme, or combination of themes.

Below are the titles of seven books connected to our target book. For this example I’ve researched seven books (I usually research at least 10-15 connected books)

  1. Habit Stacking For Cleaning and Organizing: How to organize, clean and keep your home spotless
  2. A Clutter Free Life: The life changing magic of tidying up and living an organized life
  3. Organization: The Life Changing Magic of Order: Best techniques known to mankind
  4. One Year to an Organized Life: From your closets to your finances, the weekly guide to getting completely organized for good
  5. The Clutter Diet: The skinny on organizing your home and taking control of your life
  6. Stuffocation: Why we’ve had enough of stuff and need experience more that ever
  7. The Life Changing Magic of Cluttering Up: A meditation on meanings in messes

Our target book is titled – “The Life Changing Magic of Tidying Up: The Japanese art of decluttering and organizing.”Take a look at the results of the books that surrounded our target book. What are their topics? They are:

  • How to be organized in your life
  • How to keep the home clutter free
  • life changing strategies to being tidy and organized

So what does this tell us about our target market?

This tells us that we have (more than likely, women) who are dissatisfied or frustrated with themselves, because they aren’t able to “do it all.” They maybe balancing raising a family with a full-time career. They feel disorganized, and out of control. Their solution is to get more organized, more systematic in order to take the pressure off themselves.

We now know the psychology of our target market, therefore we know the exact types of books they are looking for. We also know that these women are currently buying these books.

Connecting to our Target Book

Now, we can create a book specifically designed to connect to our target book. We simply take the core theme and mix it with the theme of the books directly surrounding our target book. Here are some example titles.

  • A Working Woman’s Guide to Keeping Organized and Clutter Free
  • Life Changing Strategies to a Clutter Free Home
  • The New Working Woman: Organized and Stress Free

Buy the target book or even another couple of books connected to it. Research them, find out what makes these books tick? find the main common theme they all share and then you’ll be able to write your book (in your own words) that shares the same major theme the target book and connected books share. You’ll have a great keyword rich book title as well.

I know this example is based on non-fiction books, but you can also apply this method to fiction books. Even if you have an existing book already published, the data you get from doing this research you can use to tweak your existing book. You could rehash it slightly so that the theme of your book connects with the target book or even change your book title to include the keywords that you uncover.

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