Several years ago, purely by accident, I stumbled upon an article about internet marketing. The post was specifically about affiliate marketing. I’d never heard of affiliate marketing before, or even internet marketing for that matter. As I read the first few lines, it talked about how to make money with affiliate marketing – it immediately got my attention. So I began to read on to find out what this making money with affiliate marketing was all about.
That article was my introduction to making money online, it was the hook. I remember feeling quite excited after reading that post. I felt like I had just discovered the holy grail to making money. I couldn’t wait to tell my wife about the amazing discovery I had come across. I told her it was called affiliate marketing, and that it could be our ticket to becoming financially free. I babbled on for what must of felt like eons for her. It sounds great dear she whispered, as she slowly nodded of to sleep. I lay there staring at the ceiling, I was still pumped by my discovery and I was going to prove to her that I’m onto a great thing.
Internet Marketing – Wants and Needs
Fast forward to 2015. It took me way too long to realize I had become part of the internet marketing herd. In the early stages of my IM journey, I was excited and wanted to start making money ASAP, but I wasn’t too keen on doing things that required too much effort or were too complicated to learn. I began buying things that would save me all the hassle of having to do actual work. I soon became conditioned to wanting the newest thing, the latest gadget or that “cutting edge” secret or trick that would solve all my problems.
I didn’t want to waste my time doing all that boring mundane stuff, like niche research or creating a product or service that actually provided real value to people. I was looking for the magic buttons and chasing silver bullets. I fell into the trap of buying things I wanted, but not investing in things that I actually needed.
What people need and what people think they want are two very different things.
And since people buy what they think they want rather than what they need, it makes sense for product creators to pitch something that fits with the – what people want category.
If you feel like I’ve just described “you” don’t worry… I’m pretty sure that most of us have been there. All you have to do is stop buying those quick-fix silver bullets and start working to a system or model or whatever you want to call it. Start with one thing and stick to it, until you have completed it. Then carry on to the next thing and do the same. Before long you’ll have a nice steady little business that keeps growing and growing.
My one thing at the moment is kindle publishing. If writing is your thing or you’re thinking about starting out with kindle publishing, I highly recommend checking out the Ultimate eBook Creator, which I use myself and actively promote on this blog. And yes I wanted it, but more importantly it was something I needed. Why? because it saved me from spending time that was unproductive and it allowed me to spend more time on actually writing my book. It also kept everything tidy and organized… it helped me create a polished product – a perfectly formatted book ready to upload to KDP.