Understanding SEO and Website Terms

If you are new to internet marketing you will need to learn all the different terms and expressions used in the online world.

Being familiar with these terms can really help you understand the things you read much better. To make an online career it is basically impossible to succeed without knowing some of the basics about SEO and website creation and for that you need those terms and expressions. When starting out with internet marketing one of the first things you soon realize is the online lingo used.

Not understanding the SEO terminology can frustrate you, sometimes even to the point of giving up on your online business venture. Below is a list of some of the most common terms used and what they mean in the internet marketing world.


List of SEO Expressions


AdSense – Google ads service is for people who want to place ads on their website or blog to earn money from it.


AdWords – Google’s Pay Per Click service is for business owners who want to buy ads on competitive keywords.


Affiliate Links – Affiliate links and products are products you promote on your own website or blog. These products are not your own, but you get a commission from every sale you make.


Anchor Text – The word or phrase you use as the link text. In most cases this will be your keyword.


Backlinks – Backlinks are links from others sites that link back to your website. This is one of the main things Google looks at when ranking a site.


Black Hat and White Hat – These are two different SEO tactics used for ranking higher in search engines. White hat is the right method to use, as it obeys SEO guidelines and what you are allowed to do. Black hat is the shady type of SEO where you are trying to manipulate the search engines in an unethical way using methods that are not allowed.


Conversion Rate – The percentage of people buying your product or affiliate product.


CTR – Click Through Rate is the percentage of people clicking your ads.


DoFollow – DoFollow links allow Google to follow the links and make them count for backlinks for the websites that are linked to.


Domain Name – This is your website address and your name to your personal site.


Doorway Pages – Doorway pages are used to get easy traffic to a website. It is a black hat method where you create one-page search engine optimized websites, which redirect visitors to another website when they enter the site.


Duplicate Content – Duplicate content is when there are two or more similar pieces of written content on the web.


External Links – External links are links inside your website linking outside your own website to other websites.


Google Algorithm – Algorithms are what Google uses to arrange websites. There are different types of algorithms that target different things. The Google Panda focuses on quality content and the Google Penguin focuses on spam.


Google Spider – The Google Spider crawls the web and is the mechanism Google uses to index new or updated pages and websites.


Html – Html, Hyper Text Markup Language, is the code system you use when creating a website or other online documents.


Inbound Links – Inbound links are the same as back links and are links from other websites linking back to your site.


Indexing – This is the process of getting noticed and ranked in the search engines.


Internal Links – These are links on the website linking to page within the same website.


Keywords – Keywords and keyword phrases are the words and phrases you are trying to rank for in the search engines such as wedding dresses, acoustic guitars, Online dating, etc.


Keyword Density – This is the amount of times you mention your keyword on a page.


Keyword Stuffing – This is a black hat SEO method where you will use an unnatural amount of keywords in your page content in hopes of ranking higher in the search engines.


Link Exchange – This term is used when two or more people are exchanging links, which gives them all back links to their websites. They will each show the link from the other website on their own site.


Long Tail Keywords – These types of keywords consist of more than just one word and are therefore less competitive.


Meta-Tags – Meta-tags are used by the search engines to determine what the title of your page is, what it is about and what keywords you are targeting. Meta-tags are your on-page factors and are important for your search engine ranking.


Micro Niche – Micro niches are more specific niches or topics such as Golden Retriever, healing herbs, weight loss program, yoga sessions, etc.


Money Site – This is your important site where you have your products you want to sell.


Niche – A niche is an area of focus. This is the topic you choose to write about such as animals, nature, fitness, yoga, etc.


NoFollow – NoFollow links are links that are more or less invisible to Google. By using NoFollow on your site, you are telling Google that you are not responsible for what is on the website you are linking to.


PPC – Pay Per Click is a paid solution for online business owners, who want to have ads, which they pay for each time someone clicks them.


PR – Google PageRank is a way of categorizing different websites by giving them a number between zero and ten. The higher the PR is, the greater the site is.


RSS Feeds – RSS, Rich Site Summary, is a way for constantly changing sites, such as blogs, to keep their readers updated with any new posts they may submit.


SEO – Search Engine Optimization is a technique online marketers use to improve their ranking in the search engines.


SERP – Search Engine Results Page is the results page you see whenever you search for something on a search engine.


Sitemap – A sitemap is an organized overview of all your pages on a website. This makes it easier for Google to crawl your site.


Splogs – Spam blogs that are made for creating back links to a website or another blog.


Traffic – Traffic is the most important thing when having an online business. Traffic is the amount of visitors coming to your site. Organic traffic is the people finding you through the search engines.


Web Host – Having a website requires a web host, which is something that allows you to launch and run your site.


301 Redirect – This is a method of redirecting visitors from one web address to another if for instant you need to change URL for your site.

There are many other SEO terms you will come across, sometimes several expressions that mean the same thing but over-all once you get a grasp on what all the different terms mean building your online business will flow a lot easier.

TK – Feel free to leave your comments.


2 thoughts on “Understanding SEO and Website Terms”

  1. It’s actually quite amazing how many internet marketing articles assume you know what each of these terms mean. It’s hard enough finding quality “SEO” articles, let alone the absolute basics. Bookmarking -thanks for this!

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